If rumors It’s safe to believe that the release of the Nintendo Switch 2 (default) has been around longer than an old apartment faucet. Over the past few weeks, information about console docks, retail accessory SKUs, replicas, Joy-Cons, and more has made its way online. The sheer volume of photos and alleged information suggests that an announcement could be just around the corner.
Nintendo, however, is steadfast in its silence. While fans online may speculate why the company hasn’t caved and made an announcement about the Switch 2 itself, the reveal may not actually make a difference in sales, marketing, or anything else of material consequence. “None of these revelations matter in the slightest once they’re officially revealed,” said Matt Piscatella, CEO and video game analyst at Circana.
In other words, it’s not the iPhone 4. Nothing that has surfaced suggests a very different console from the previous one. Nintendo’s plans for the next-gen Switch — commonly referred to as the Switch 2 — have been in the works since early last year. Company president Shuntaro Furukawa confirmed that Nintendo will introduce the console before March 2025, when the company’s fiscal year ends. Piscatella says: “When material and non-public information is leaked, it’s a very different story. But the extent of its impact can be very different depending on the nature of the leak. All this should be evaluated on a case-by-case basis.”
In any case, much of the buzz about the Switch 2 comes from the hardcore fan fixation rather than the specs. Sure, some people are interested in how good the console’s resolution is, but many are just excited about what new games and new styles of gameplay will come with a new unit. people take emotional As for consoles, Nintendo is one of the most popular. What’s happened over the past few weeks isn’t so much corporate secrecy as the energy and speculation surrounding the release of Beyoncé’s album. When Nintendo announced the new Switch, it was all just part of the hype cycle.
Not that it hasn’t been a bad fun ad cycle. In addition to images leaked on sites like X and Reddit, “summoning circles” have also been made to summon the Switch 2. Some people even joke about the situation, depicting “leaked” images of screws or air. be used for the new console.
And of course, leaks have to be seen by the audience to even matter. For many Nintendo fans, it’s doubtful they’ll find information about the Switch 2 on Reddit, as opposed to TV commercials or stores. Even though gaming sites like Kotaku are concerned about whether the leaked information points to a less-than-spectacular console, the average gamer isn’t too concerned. No device has ever satisfied everyone, and analyzing grainy photos doesn’t change that.
Not that that’s stopping online fans from checking out every single tidbit. After Nintendo’s Twitter account’s banner updated to a photo of Mario and Luigi pointing at…nothing, a fight broke out among some fans trying to figure out if it was a tease or a red herring. Another official tweet promoting a Lego Game Boy sparked a flurry of comments about the Switch 2, with some accusing Nintendo of trolling. “The online conversation … was enthusiastic,” says Piscatella. “Which is generally a good thing because it shows a high level of interest on part of the gaming audience.”
However, some fans are wondering the same question: With so much information already available, why hasn’t Nintendo announced this? Krista Yang, Nintendo’s former public relations director, provided information about the X. “As wild as these revelations are, Nintendo is sticking to its plan,” Yang tweeted. “They have a date in mind and they won’t budge no matter what.”
