Wired research on the internal performance of Google’s advertising ecosystem shows that very sensitive information on Americans, despite its own rules, is clearly provided in some of the world’s largest brands. Experts say this information can be used to identify and target specific people when combined with other data.
Display & Video 360 (DV360), one of the dominant marketing operating systems offered by the search giant, offers companies to target devices in the United States based on Internet users who believe in diseases Chronic and financial distress are suffering, including other categories of personal data that is apparently prohibited under Google’s public policies.
Experts say other US users available for prices across the platform raise serious concerns about national security because they have data brokers who want millions of mobile devices by workers Government is carried – from the US judge and military service members to executive agencies. Employees in Capitol Hill.
For the first time by Wired, an internal spreadsheet obtained from a US -based data broker, shows that the DV360 platform is currently hosting hundreds if not thousands of “limited or otherwise sensitive audiences” , Each contains a large transistor of data that refers to countless mobile devices and online profiles in the United States. These sections are produced not by Google, but by the DV360, customers who upload them to the system, where others can use them to target advertising in specific audiences.
Data – First time obtained by the Irish Civil Liberation Council (ICCL), the oldest independent human rights institution – the obvious sections that exclusively ranged from hundreds of millions of device users based on health conditions, from chronic and menopause to, Including others, fibromyalgia. Psoriasis, arthritis, high cholesterol and high blood pressure.
“Like other demand -side operating systems, advertisers are able to upload audiences for display and film 360 based on their first person data or sector providers,” says Google spokesman Erica Walsh, according to Google’s spokesman. “Our policies do not allow the audience to be used on sensitive information such as employment, health conditions, financial status, etc.
However, the countless parts of the data clearly about families and jobs are merely based on data that they experience financial experiences- for example, to help advertisers identify people Who are in bankruptcy or are heavy, help them
Aliceon Badak, another Google spokesman, tells Wired that we will take action when the company “recognizes the sections of non -compatible audience.” In response to the question why Google has identified sections with descriptions such as “people who are likely to have cardiovascular disease” or “parents may probably have respiratory disease like asthma.”
The accessible sections of the DV360, which target Americans with asthma, comprise at least hundreds of millions of mobile IDs – among them, a simply list entitled “People who have asthma”. Hundreds of millions of other people were found in the lists except the fact that their users have diabetes. Many user devices and profiles are played in lists that target users that require specific drugs, including some controlled materials such as Ambien. A list of more than 140 million mobile IDs links to the use of opiate materials, indicating that users need to relieve the common side effects of “opiates”.
