Organizations The E3 Strange Games Conference announced the event in 2023 dead. Attendance at the Bombastic Business Exhibition and the news that was declining in 2019, and after the Coveid-19 lock, the organizers of the entertainment software community held only another virtual before shaking the plugin in 2021.
Now, ESA is ready to move with a new and obscure event described as the Icon’s Innovation Innovation Conference. Great game developers such as Microsoft, Nintendo, Sony’s interactive entertainment, electronic arts, Ubisoft and more have already been confirmed for the show.
But Stanley Pierre Lewis, President and CEO ESA, wants to clarify one thing: “This is not new E3.”
Pierre Lewis says it is set to take place in Las Vegas in April 2026, Iicon will not be a business exhibition for game leaflets. This will not be a consumer show with the show or a forum to talk about game development. He says there are already events that “all do this well.”
Instead, with Iicon, ESA hopes to create a gap between the many industries that are formed with progress in video games, from film and music to health care and training.
“We are proud of the history we hosted by E3 and what we had to collect our industry,” says Pierre Lewis. “But this is a completely separate event with a different goal and the audience.”
The inclusion of Hollywood studios means. Games and Hollywood enjoy a successful marriage. Super Mario Bros. Movie And its achievement as one of the highest animated films of all time, to the adaptation of the acclaimed HBO critics of Our last itemCrossover is also natural with the music industry, as musicians such as Travis Scott and Ariana Grand have performed virtual concerts BladesHuman
The more opaque is the link between video and industrial games such as health care. According to Pierre Lewis, however, they are more related than you think. “Surgeons are learning their business through mixed realities to understand how they can develop their skills,” he says. “ADHD and Alzheimer’s are now treated through video games.”
The organizers have not yet released the details of the speakers or panels that appear, but according to Pierre Lewis, the program does not look like shows that have increased for the E3. “If you pay attention to the fact that interactive entertainment has been used in a number of other areas,” you see that even if people do not recognize it or celebrate it, he says. It has. “
This new event will be “only invitation”, so participants interested in attending it will need to be registered. This creates large names in different industries. “What has been lost since the E3 sunset is the ability to collect all to gather while the commercial community enters a broader commercial community,” says Pierre Lewis.
